The Changemaker’s Guide to Copywriting
Copywriters are not only expert writers, but they’re also able to persuade your audience to take a specific action. If…
Category: Lyra Creative Advice
Tips for Hiring a Copywriter
Copywriters are detail-oriented, results-driven, highly persuasive writers who produce everything from social media posts to ads. If you’re building a…
Covid-19 Communication Tips
As the Covid-19 pandemic sweeps the world, it’s an anxious time for businesses. No one seems quite sure how to…
Apps All Marketers Need
As a marketer, you have an arsenal of tools at your disposal, from Mailchimp to Canva to Buffer. But what…
How to Build a Project Management System
Keeping your team on track is one thing — keeping them productive is another. Especially if your company has a…
How to Build a Strong Brand Identity
If you’ve been in business a while, you probably have name recognition and clout among your target audience. But if…
How to Create a Media Kit
While word-of-mouth and ad campaigns are great ways to promote your business, there’s something to be said for the classic…
The Three Project Management Methods You Should Know
Whether you’re supervising your team or regulating your own workflow, you engage in some sort of project management: checking on…
5 Questions to Ask Before Hiring a Freelancer
So, you’ve decided to hire a freelancer. Congratulations! This is a great way to take some of the workload off…
How to Choose the Perfect Name for Your Business
What’s in a name? Names carry meaning, history, sentimental value — and for a business, a promise. Whether your name…